Masters of Home Service

Year

2025

ROLE

Art direction, branding

MAIN DELIVERABLES

Branding
Photography direction
Promo assets

CATEGORY

Podcast

OVERVIEW

Masters of Home Service is Jobber's podcast for home service professionals, featuring conversations with industry experts and business owners. The goal was to create a brand that stood apart in a crowded podcast landscape while feeling authentic to the audience it serves.

As Art Director, I led the creative direction and visual identity, developing a flexible brand system that extended across podcast artwork, social media, video, marketing, and promotional assets.

Challenge

Most business podcasts look and feel the same. The challenge was to create a brand that reflected the grit, optimism, and ambition of home service professionals while remaining flexible enough to support years of content and hundreds of episodes.

SOLUTION

The identity embraced bold typography, energetic colour, and a graphic system that could easily adapt to different guests, topics, and formats. Rather than relying on trends, the brand was built to be instantly recognizable and consistent across every touchpoint.