Jobber

Year

2021—2026

ROLE

Art direction, branding, design

MAIN DELIVERABLES

Visual identity refresh
Marketing campaigns
Events and conferences
Large-scale reports

CATEGORY

Software

OVERVIEW

Jobber is a leading SaaS platform that helps home service businesses manage and grow their companies. Beyond software, Jobber invests heavily in education, events, and resources that help business owners succeed.

As Art Director, I've led the evolution of Jobber's visual identity, its sub-brands, and the multidisciplinary team responsible for bringing the brand to life across every customer touchpoint. This has included a substantial brand refresh, major marketing campaigns, and all public-facing events such as trade shows, events, and virtual conferences.

Challenge

Jobber was beginning to blend in with other SaaS brands, despite serving an audience that is anything but typical "tech." Home service professionals are deeply connected to the tools they use every day, and the visual identity needed to reflect that. The challenge was to create a brand that felt authentic to their world, not Silicon Valley's.

SOLUTION

Out of a substantial brand refresh came a visual identity that felt like it belonged alongside the tools they use and the clothes they wear.

The resulting brand refresh embraced texture, hand-drawn elements, and subtle imperfections to create a visual identity that felt more at home in a garage than a glass office. Inspired by brands like Carhartt, Milwaukee, DeWalt, and Stihl, the new system positioned Jobber alongside products its customers already knew and trusted.