
Over 17 years, I've worked across agencies, startups, web studios, and in-house software companies, partnering with a wide range of clients, audiences, and teams.
Today, I lead Jobber's visual identity alongside a multidisciplinary team I've built, helping shape one of Canada's leading software companies serving home service businesses.
I enjoy working at the intersection of customer needs, business goals, and visual design. My approach is grounded in practicality and clarity, favouring simplicity and straightforward communication over trend-driven or overly decorative solutions. I believe good design should solve problems effectively—not just impress other creative types (aka designing for designers).
SPECIALITIES
Creative strategy
Brand systems
Design leadership
Team development
Creative operations
Cross-functional collaboration
INTERESTS
Buttery popcorn
My dogs
Board games
The general outside
A solid hamburger
Pretending I know how to garden
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Selected Projects
Project
DESCRIPTION
YEAR
Jobber
Reshaping Jobber's visual identity across five years of growth
2021—2026

Jobber Summit
Branding a virtual conference for 30,000 attendees
2025—2026
Jobber Field Gear
Extending a software brand into workwear
2026

Masters of Home Service
Designing a podcast brand tradespeople actually connect with
2025

Bloc53
Expressing architectural precision through the web
2025

Lift Aero
Making private aviation feel less intimidating
2025

Ember Archaeology
Presenting archaeology through a modern website
2022

