For over 17 years, I've worked across agencies, startups, web studios, and in-house software companies, partnering with a wide range of clients, audiences, and teams.

Today, I lead Jobber's visual identity alongside a multidisciplinary team I've built, helping shape one of Canada's leading software companies serving home service businesses.

I enjoy working at the intersection of customer needs, business goals, and visual design. My approach is grounded in practicality and clarity, favouring simplicity and straightforward communication over trend-driven or overly decorative solutions. I believe good design should solve problems effectively—not just impress other creative types (aka designing for designers).