
With over 17 years of experience (hello existential crisis), I’ve had the opportunity to work across web studios, startups, marketing agencies, and software companies. All while collaborating with a wide range of clients, audiences, brands, and internal teams along the way.
I’ve also had the privilege of building, leading, and mentoring multidisciplinary in-house creative teams, including brand, web, graphic, and motion designers. Supporting the growth of other designers and helping them advance in their careers is something I genuinely value.
I enjoy working at the intersection of customer needs, business goals, and visual design. My approach to design is grounded in practicality and clarity, favouring simplicity and straightforward communication over trend-driven or overly decorative solutions. I believe good design should solve problems effectively and not just impress other creative types (aka designing designs for other designers).
SPECIALITIES
Design leadership
Brand strategy & standards
Process & systems
Creative direction
Mentoring design teams
Cross-functional collaboration
INTERESTS
Buttery popcorn
My dogs
Board games
The general outside
A solid hamburger
Pretending I know how to garden
Selected Projects
Selected Projects
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Selected Projects
Selected Projects
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Selected Projects
Project
CATEGORY
ROLE
YEAR
Jobber
Software
Art direction / Branding / Design
2021—2026

Jobber Summit
Virtual conference
Art direction / Branding / Design
2025—2026
Bloc53
Architecture Firm
Web design / Development
2025

Jobber Field Gear
Workwear
Branding / Design
2026

Imperial Equities
Real Estate
Web design / Development
2024

Masters of Home Service
Podcast
Art direction / Design
2025

Lift Aero
Jet Charters
Web design / Development
2025

Ember Archaeology
Archaeology
Web design
2022

