Jobber Field Gear

OVERVIEW

Jobber Field Gear is a collection of branded apparel designed for home service professionals. Rather than producing typical company merchandise, the goal was to create clothing customers would choose to wear on and off the job. Jobber decided to expand it's brand awareness by creating a public-facing merch store, full of custom designed apparel that anyone can purchase and wear.

As Art Director, I led the creative direction and visual design execution, developing a collection that felt authentic to the trades while strengthening Jobber's evolving brand.