Jobber Field Gear

Year

2026

ROLE

Art direction, branding, design

MAIN DELIVERABLES

Identity
Shopify website
Promo assets

CATEGORY

Workwear

OVERVIEW

Jobber Field Gear is a collection of branded apparel designed for home service professionals. Rather than producing typical company merchandise, the goal was to create clothing customers would choose to wear on and off the job.Jobber decided to expand it's brand awareness by creating a public-facing merch store, full of custom designed apparel that anyone can purchase and wear.

As Art Director, I led the creative direction and visual design execution, developing a collection that felt authentic to the trades while strengthening Jobber's evolving brand.

Challenge

Most branded merchandise is treated as a giveaway. It promotes the company but rarely becomes something people actually wear. The challenge was to create apparel that customers would be proud to own while staying true to Jobber's brand.

SOLUTION

The collection drew inspiration from classic workwear, using durable graphics, practical layouts, and understated branding that felt at home alongside the clothing our customers already wore. Instead of promotional merchandise, the result was apparel that reflected the people Jobber serves.