
Description
Imperial Equities Inc. is an experienced industrial landlord located in Edmonton, Alberta, focused on the acquisition, development and redevelopment of industrial properties in targeted Canadian markets. The Imperial Equities website was designed to showcase their property portfolio, financial reports, news releases, and company information in a professional and engaging format. Custom graphics throughout are tailored to the Imperial Equities graphic identity.

Challenge
Jobber was heading down a path of completely blending in with its competition, and becoming like most any other tech brand. But Jobber’s audience (blue collar workers) are anything but “techy”, and the visual identity needed a shift to something that felt more suited to its audience. Something more relatable, that felt at home to the tools they use and are loyal to.
SOLUTION
Out of a substantial brand refresh came a visual identity that felt like it belonged alongside the tools they use and the clothes they wear.
Utilizing textures, hand drawn elements, slight grit, and generally embracing the imperfect lead the visual identity to feel like it belonged in a garage or a workshop. But most importantly, it felt at home alongside brands these workers love like Dickies, Carhartt, Dewalt, Stihl, and Milwaukee to name a few.





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Project
CATEGORY
ROLE
YEAR
Jobber
Software
Art direction / Branding / Design
2021—2026

Jobber Summit
Virtual conference
Art direction / Branding / Design
2025—2026
Bloc53
Architecture Firm
Web design / Development
2025

Jobber Field Gear
Workwear
Branding / Design
2026

Imperial Equities
Real Estate
Web design / Development
2024

Masters of Home Service
Podcast
Art direction / Design
2025

Lift Aero
Jet Charters
Web design / Development
2025

Ember Archaeology
Archaeology
Web design
2022

