Laura Poburan is an expert guide and mentor to fitness coaches, and one that tends to break the mold by providing raw feedback and advice to her clients. With a heavy focus on social media, videos, and pocasts, Laura needed a brand that was bold, stood out, and most importantly reflected her own personality.
The approach to this aesthetic was to match Laura’s services that provide raw advice and feedback to her clients, something that isn’t often clean or polished. Laura's goal was to have a look that was distinctly hers that set her apart from the saturated market of coaches.
